Find Potential Strategic Partners, Develop Marketing Plans While Providing Them a Venue to Go to Market
Since 2010 The Marketing Arm Group has been retained by or worked with Spaldin of Spain; Otto Bock Kunststoff of Germany; BioTextima, Kft ( VITALWOOD®) of Hungary; Blu Sleep Products of Canada and Florida; Danican of Denmark and the USA; Saigon KYMDAN Rubber Stock Company of Vietnam; Latex Global of India / San Francisco; and Ergolife International of Australia to name a few international clients.
Each client has worked with Dale Read to achieve different goals. Some companies had to decide whether they would approach the American marketplace as a unique supplier of technology and components or as a finished mattress brand. Some of them were seeking strategic partners. Other companies wanted to create “Americanized” marketing tools. Many have included industry-focused public relations product and company news stories. A few off these companies have chosen to move forward with market plans in North America, others have chosen to not pursue the American mattress market place at this time.
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KYMDAN RECEIVES BACTERIA RESISTANCE AND MOLD RESISTANCE ENVIRONMENTAL CLAIMS VALIDATIONS ( ECV) FROM UNDERWRITERS LABORATORIES (UL)