Makers of “Wellness sleep essentials” – Comfort and Health Redefined®
In 2011 PureCare, then known as FabricTech International was a fast-growing, emerging brand with a different vision from the other companies marketing mattress and pillow protectors and top-of-bed accessories. While Fabrictech’s competitors and key mattress industry leaders were focused on protecting mattresses with a strong emphasis on preventing bedbugs, the future PureCare owners knew that health and wellness concerns were far more significant issues than bedbugs. They knew that allergies and asthma were causing illness, serious financial and personal loss and even thousands of deaths each year. The PureCare owners hired The Marketing Arm Group, LLC to conduct an exhaustive
secondary research program exploring the statistics and medical findings in the field of allergies and asthma. The comprehensive research, more than confirmed that the real health and wellness issues in the bedroom requiring mattress and pillow protectors far surpassed the overly dramatized fears about bedbugs. Upon completion of the research report, The Marketing Arm Group ,LLC created a
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PureCare’s leadership story as reported in Furniture Today.
Power Point slide show and press release program and proved to over 50 industry leader /attendees at the Las Vegas market that “health and wellness” issues were the primary concerns for healthcare professionals and millions of consumers. As a result of the launch of the entirely new marketing focus by PureCare, this company redefined the entire discussion around marketing mattress and bedding protectors from protecting mattresses and preventing bedbugs to protecting people from allergies and asthma. This expanded and redefined marketing platform also became the launch pad for PureCare’s full line of distinct and unique “sleep essentials” and “technical textiles.” line of sheets, pillows and protectors. It was an honor for the Marketing Arm Group, LLC to play such a central role in defining this successful company’s marketing strategy and to remain to this day part of the PureCare team.