Case Studies
Marketing counsel and opening the mattress retail door
Naturepedic the pioneer of certified organic mattresses and bedding
Six or seven years ago Dale Read first met the owners of Naturepedic showing in an isolated booth on the third floor of Building C at the La Vegas market with very little or no traffic from mattress and bedding retailers. Dale met with the family and told them about the SSA show space on the then 13th. Floor of the WMC where hundreds of mattress bedding retailers viewed emerging entrepreneurial mattress companies. Since that time The Marketing Arm Group has served as a consultant and team member for the Naturepedic family. For over a decade Naturepedic had built a powerful and successful brand in the organic baby-crib market. However in recent years, Naturepedic has played a key role in the SSA show
space steadily building its certified organic brand in the youth and adult marketplace. The company has expanded its reach through various distribution and sales channels. These channels include their own very highly successful, branded stories, gallery stores, independent third-party organic niche stores and direct ship bed-in-a-box consumer channels. The Marketing Arm Group has played a key role in educating Naturepedic about the mattress marketplace and also helping with industry-focused press releases, participating in the Organic Trade Association, the American Sustainability Business Council and forming a close affiliation with the Specialty Sleep Association. This ongoing relationship has proven on many levels to be an immensely rewarding experience for both Naturepedic and for the Reads at The Marketing Arm Group, LLC.
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